60 years Dürr Brasil

11.02.2025

Dürr celebrated 60 years in Brazil, marking a history of success and innovation in painting and final assembly.

The company has been a trusted partner in producing vehicles that have played a fundamental role in the lives of Brazilians. Throughout these 60 years, Dürr has contributed significantly to the development and evolution of Brazil’s automotive industry.

2024: Dürr Brasil celebrated the anniversaries of its subsidiaries.

Founded in 1964, Dürr Brasil earned an excellent reputation by constructing a complete painting line for the expansion of the Volkswagen plant in São Bernardo do Campo. By 1970, Dürr had established itself as the market leader in Brazil. A Brazilian magazine reported at the time that: “Almost 80% of all new vehicles produced in Brazil are painted using equipment from the Otto Dürr KG subsidiary in São Paulo." That same year, a major fire destroyed wing 13 of the VW plant, including the newly installed paint line. Dürr demonstrated resilience by playing a crucial role in the plant’s reconstruction. By the late 1990s, Dürr was present at most car manufacturers building plants in Brazil.

2024: Dürr, HOMAG and Schenk are at the same location in Brazil.

In 2006, Dürr Brasil appointed Roberto Tkatchuk as its president. His leadership was immediately tested by a fire in part of the Dürr building. The company's employees came together to overcome this crisis, and with excellent administration and management, the building was refurbished, strengthening professional relationships among employees.

In 2011, as the Brazilian market rebounded, the company implemented a strategic growth plan, expanding its workforce and capabilities. In 2016, Dürr Brasil signed a strategic partnership with a Brazilian commercial vehicle manufacturer, further expanding its global portfolio. Over the past decade, the company has continued to support its customers, notable during the challenges if the COVID-19 pandemic, by establishing international factories and integrating advanced handling and assembly technologies.

Through the eyes of Artificial Intelligence

To commemorate its 60th anniversary, Dürr Brasil produced a video using Artificial Intelligence, showcasing iconic vehicles that shaped the national market. The video illustrates Dürr’s key role in production processes, highlighting its continuous commitment to innovation.

The video also emphasizes Dürr Brasil's commitment to cutting-edge technology, optimizing operations, and offering advanced solutions in safety, ergonomics, data analysis, and sustainable processes. For over six decades, the company has remained at the forefront of market trends, staying aligned with the evolving automotive industry’s needs.

“The history of Dürr Brasil continues” with a steadfast commitment to technical advancement and a focus on the future of mobility in Brazil.

Anniversary parties

Dürr Brasil organized special events to mark the milestone:

Family day: This event highlighted the importance of family and strengthen bonds. It was a day full of fun, with a guided tour of the factory, activities such as face painting, balloon sculpting, inflatable toys, and team activities for the children. There was also a photo station and plenty of delicious food for everyone to enjoy.

Formal dinner: In honor of employees with over 20 years of service, a formal dinner celebrated their contributions. During the dinner, touching stories and special moments were shared, expressing gratitude for their dedication.

Year end celebration: Dürr Brasil celebrated anniversaries for its group companies— 60 years of Dürr Brasil, 48 years of HOMAG Brazil, and 51 years of Schenck Brazil. The event featured live music, karaoke, a prize draw, and a surprising dance attraction. Institutional activities, such as a fun quiz game, fostered engagement and joy among attendees.

Dürr Brasil celebrated with a family day...

FURTHER RELATED
ARTICLES

Back to overview

IN THE
FRAME

3 questions with

Anna Kliewer

Managing Director
One year in the job: What was your highlight?

My highlight was discovering the great talents we have locally and watching us grow together as a team.
Were there any challenges?

Cultural differences cannot be underestimated. A big part of my job is to mediate between countries, departments and people, with a focus on creating a better understanding of each other.
What are Dürr Mexico's goals for 2025?

This year we want to focus on people development, excellence in execution and improving the data we use to measure our performance.