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Paint shop & Application technology

Growing together: Dürr's Integrator Excellence Program

The Integrator ERMA Concept achieves platinum partnership status.


Today's customers expect more than just flawless surfaces. They demand efficiency, sustainability, and solutions that seamlessly integrated into their processes. How can this be achieved? The answer is collaboration. Dürr combines global technological expertise with local know-how, creating a network of approximately 70 business partners worldwide. This synergy enables innovative coating technology that is perfectly tailored to local requirements.

Strong network at Integrator Day 2025.

The Integrator Excellence Program is a central component of Dürr's strategy. It goes beyond traditional bonus models by focusing on long-term partnerships. Integrators who demonstrate exceptional commitment gain access to exclusive benefits that promote mutual success.

The idea behind it is simple: as performance increases, so does the level of support. The program comprises four levels — Bronze, Silver, Gold, and Platinum — with each level offering new opportunities. This approach elevates the partnership between Dürr and its integrators to a whole new level.

Benefits that make the difference

Committed partners gain access to additional services that both strengthen sales and specifically promote technical expertise. They receive support at international Dürr locations in terms of training, demo equipment, testing at respective test centers, and delivery conditions. Those who achieve the highest status enjoy the full range of benefits and maximum support. This creates a real win-win situation: the partner grows economically, while Dürr shapes the future of painting technology together with them. “We are looking for partners who understand the business and want to work with us on an equal footing,” emphasizes Ulrich Tautz, Senior Sales Manager INP at Dürr.

 

ERMA Concept receives the highest level in the Integrator Excellence Program.

Inspiring success stories

The ERMA Concept example shows how successful this strategy is. The company, based in Grésy-sur-Aix, Savoie, France, is one of the leading integrators of automation solutions in the industry. The collaboration with Dürr began in 2020. The highlight: On December 4, 2025, ERMA was officially awarded the Platinum Award – a moment that not only underscores the strength of this successful partnership but also marks an important milestone in the Integrator Excellence Program.

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